Something I’m asking myself every day lately.
This time, it’s because General Motors Corporation has come up with a new logo:
The logo’s new design seeks to embody an electrified future while sticking to GM’s familiar button design. In a press release, GM says the logo “evokes the clean skies of a zero-emissions future” while also pointing heavily to its Ultium platform. In fact, GM says the underlined, lower-case m is a visual representation of the Ultium platform while also paying homage to the familiar underlined lettering that folks have seen for decades.
Too bad that it sucks. Don’t the marketing people at GM know that the logo should stand on its own without explanation? And why does it look as if it was designed in the 1990’s?