“Equity” and “Justice” everywhere.
DEI hits another company.
This makes me sick. I have been buying their flour for years now because it is a fine product. No more for me. PJ Media reports:
The fact that these companies refuse to accept is that the American public has had enough of being force-fed all the nonsense. Things like critical race theory, drag shows, child mutilation, transgender men pretending to be women and joining women’s sports teams, DEI, and on and on and on.
Enter the King Arthur Baking Company. These geniuses have decided to collaborate with Project Potluck to sponsor a racist competition for bakers to display their skills and products. The competition is called Baking Pitchfest 2024 and is described as follows:
Baking Pitchfest 2024 is more than a competition; it’s a platform for empowering People of Color to break barriers and redefine the narrative in baking. Through mentorship, competition, and community, we’re fostering a space where innovation knows no bounds.
In other words, if you are white, you need not apply. Baking Pitchfest is ONLY for people of color (POC).
It seems to me that this is a blatant racist act, excluding those who are Caucasian or Asian. As PJ Media puts it:
If a group of people formed a non-profit and called it Project Whitebread and excluded all people of color, it would be on every news network in the country.
King Arthur Flour is one of many brands on the market. Like Bud Light, which decided to forsake those who loyally bought their brand and underestimated the available choices, they have chosen the same path. I do not use King Arthur, and now I never will.
This type of corporate decision-making can’t be tolerated. Judging diversity strictly based on skin color demonstrates the shallowness of woke thinking. Equity is not number-based, and the left’s definition of inclusion means inclusion on their terms and exclusion of reality and fairness.
If you want to have your voice heard, here is how to reach them:
King Arthur Baking Company
58 Billings Farm Road
White River Junction, Vermont 05001
Switchboard: (802) 299-2240
Stella's Place 
I have read that Bob’s Red Mill makes excellent bread flour. It is less expensive than King Arthur at my local market. Just checked their website, and it looks like they are also on the DEI bandwagon.
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In fact, other company websites I checked (examples: General Mills/Gold Medal and Amazon) also indicates that they are on the DEI bandwagon.
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This disgust me. I use their flours almost daily.
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Me too, when I use flour. Unfortunately, it looks like all of the companies are going down the DEI road.
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Just sent them an email. I’m sure I’ll get a standard form reply with eye rolls behind it.
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Learned about that on GAB this morning…that’s the end for us. There are undoubtedly other resources ~ maybe we can lift up some small enterprise!
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