And it’s only the second week of 2019.
As was said at Legal Insurrection
Gillette’s apology campaign is not progressive or edgy or even bold. It’s ignorant, juvenile, and quite frankly, disappointing.
Conscience branding has officially jumped the shark.
Gillette, known for their razors and shaving products, is celebrating the 30 year birthday of their slogan “the best a man can get” by shaming all decent men for the actions of sleaze bags.
Take a look, just be sure to have your barf bag handy:
I think Gillette is treading a fine line in their attempt to appeal to Social Justice Warriors. I think they are repelling more men than they believed possible (and women too!)
What do you think?