Who at Maybelline thinks this is a good idea?
Cosmetics giant Maybelline has been slammed for using men, some with full beards, to promote its new product lines.
The brand had makeup artist Ryan Vita, a ‘Maybelline Partner’, promote a new lipstick in two promotional videos shared to its Instagram page.
In another post last week, makeup artist Zak Taylor was also used to promote a new summer product the brand had launched.
The move immediately sparked an avalanche of comments from social media users who slammed the brand for using men.
[. . .] One person commented on the post showing Vita applying the lipstick saying: ‘Enough with these disturbing people’s posts!!!’
Another said: ‘Really don’t want to be seeing MEN doing makeup tutorials!!! Nonsense.’
Meanwhile one other commented: ‘Do you really think we would want to buy these lipsticks after seeing this? I love Maybelline but can’t handle this.
Stella's Place 
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Unbelievable, how far we’ve fallen as a society!
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The Thrive makeup company uses a bearded man to give a tutorial on how to apply mascara. I was using mascara long before his parents were born. Talk about insulting!!
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